How much does Asana cost?

Asana offers a free Personal plan (up to 10 users), Starter at $13.49/user/month (annual) or $16.19/user/month (monthly), Advanced at $30.49/user/month (annual) or $36.59/user/month (monthly), and Enterprise with custom pricing.

Asana's Personal plan is free for up to 10 users. It includes unlimited tasks, projects, and basic features, but lacks portfolios, goals, workload management, and advanced reporting.

What is the difference between Asana Starter and Advanced?

Asana Starter ($13.49/user/mo annual) includes custom fields, timeline view, and standard automations. Advanced ($30.49/user/mo annual) adds portfolios, goals, workload management, and advanced reporting.

How does Asana pricing compare to Monday.com?

Monday.com's Basic plan starts at $12/user/month, while Asana Starter is $13.49/user/month. At higher tiers, the gap widens — Asana Advanced is $30.49 vs Monday Pro at around $20/user/month.

Asana Pricing — Every Plan Explained

What you actually get (and don't get) at each tier — plus the gotchas Asana doesn't advertise upfront.

Personal

Free

Up to 10 users

Includes

✓Unlimited tasks and projects
✓Basic list, board, and calendar views
✓Timeline view
✓Mobile app (iOS & Android)
✓Basic workflows & automations
✓100+ integrations

Not included

✗Maximum 10 users — hard limit
✗No portfolios
✗No goals
✗No workload management
✗No advanced reporting
✗No custom rules/automations

Watch out: The 10-user limit is a hard wall. The moment you hire your 11th person, your whole team gets locked out of the free plan.

Starter

$13.49per user/month

$16.19/user if billed monthly

Includes

✓Everything in Personal
✓Unlimited users
✓Timeline & Gantt views
✓Custom fields
✓Advanced search
✓Forms and intake
✓Standard automations
✓Admin console
✓Private teams & projects

Not included

✗No portfolios
✗No goals tracking
✗No workload management
✗No advanced reporting
✗No custom rules beyond standard

Watch out: Custom fields are here, but if you need cross-project visibility (portfolios) or team capacity planning (workload), you still need Advanced. Many teams outgrow Starter fast.

Advanced

$30.49per user/month

$36.59/user if billed monthly

Includes

✓Everything in Starter
✓Portfolios
✓Goals
✓Workload management
✓Advanced reporting & dashboards
✓Advanced integrations (Salesforce, Tableau)
✓Advanced automations
✓Lock custom fields
✓Approval workflows

Not included

✗No SSO/SCIM (Enterprise only)
✗No data export/audit logs (Enterprise only)
✗No custom branding

Watch out: At $30.49/user, a 20-person team pays $7,317/year. That's a significant jump from $3,238 for Starter. Only worth it if you're genuinely using portfolios and workload management.

Enterprise

Custom

typically $35–$45/user/month

Annual contract required

Includes

✓Everything in Advanced
✓SSO & SAML
✓SCIM provisioning
✓Data export
✓Audit logs
✓Custom branding
✓Priority support & SLA
✓Advanced security controls
✓Dedicated customer success manager

Watch out: Enterprise pricing is negotiated. Expect 12-month contracts and significant discounts at 100+ users. Never pay list price — always negotiate.

5 Asana Pricing Gotchas Nobody Tells You

The 10-user wall

The Personal (free) plan is capped at exactly 10 users. When your team hits 11, everyone loses access until you upgrade. There's no graceful transition — plan your upgrade before you hit the wall.

Per-user costs compound fast

Going from 10 to 50 users on Starter means $6,744/year vs $33,720/year. Every hire increases your Asana bill automatically. Factor this into your hiring cost model.

Portfolios and goals are Advanced-only

This is where many teams get caught out. You sign up for Starter, discover you need project portfolio views or OKR tracking, and you're suddenly looking at a 2x price increase.

Annual billing discount is real

Starter: $13.49 annual vs $16.19 monthly (17% savings). Advanced: $30.49 annual vs $36.59 monthly (17% savings). On a 20-person team, that's $1,464/year saved on Starter.

Guests don't count — but check the limits

Asana allows limited guests (external collaborators) who don't count toward your user total. But guests have restricted access and can't be part of more than a few projects.

What Asana Costs at Different Team Sizes

Team Size	Personal	Starter / yr	Advanced / yr
5 users	Free	—	$1,829
10 usersfree limit	Free	—	$3,659
15 users	Not available	$2,428	$5,488
20 users	Not available	$3,238	$7,318
25 users	Not available	$4,047	$9,147
50 users	Not available	$8,094	$18,294
100 users	Not available	$16,188	$36,588

All figures based on annual billing. Monthly billing is 20% higher.

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